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TABLE OF CONTENTS
  • Table of Contents 
  • List of Tables 
  • List of Charts 
  • List of Figures 
EXECUTIVE SUMMARY
  • Introduction 
  • Company Description 
  • Industry Analysis! Size 
  • Target Market And Need 
  • The Opportunity 
  • Business Model 
  • Competitive Advantages 
  • Products and Services 
  • Competition 
  • Marketing And Sales Strategy 
  • Management 
  • Operations 
  • Development Timeline 
  • Financial Summary 
  • Uses of Funds 
  • Exit Strategy 
COMPANY OVERVIEW
  • Description 
  • Company History 
  • Opportunity 
  • Business Model 
  • Revenue Model 
  • Current Status 
  • Future Goals and Objectives 
  • Mission & Vision Statement 
PRODUCTS
  • Product 
  • Need 
  • Benefits 
  • Current Stage of Development 
  • Future Plans and Development 
  • Intellectual Property 
SERVICES
  • Service 
  • Need 
  • Benefits 
  • Current Stage of Development 
  • Future Plans and Development 
  • Intellectual Property 
 INDUSTRY & MARKET ANALYSES
  • Industry Overview 
  • Industry Trends and Growth Patterns 
  • Industry Participants 
  • Company Niche 
  • Market Analysis 
  • Market Size and Trends 
  • Target Market 
  • Target Market Trends and Growth Patterns
COMPETITIVE ANALYSIS
  • Overview 
  • Direct Competitors 
  • Indirect Competitors 
  • Market Share Analysis 
  • Comparative Analysis 
  • Product Line Competition 
  • Service Line Competition 
  • Competitive Advantages 
MARKETING AND SALES STRATEGY
  • Marketing Strategy Overview 
  • Positioning 
  • Advertising 
  • Public Relations and Promotions 
  • Marketing Budget 
  • Sales Strategy 
  • Sales Process Description 
  • Pricing 
  • Growth Strategy 
  • Strategic Alliances 
MANAGEMENT
  • Organizational Structure 
  • Management Team 
  • Total Management Compensation 
  • Board of Directors 
  • Board of Advisors 
  • Professional Advisors
OPERATIONS
  • Location 
  • Service Process 
  • Customer Service 
  • Other Operational Issues 
  • Operational Expenses 
  • Staffing and Training 
  • Compensation and Incentives 
  • Administrative and Financial Systems 
  • Administrative Expenses 
TECHNOLOGY
  • Technology Overview 
  • Website Overview 
  • Website Development 
  • Website Features 
  • Website Cost 
  • Database Overview 
  • Database Development 
  • Database Features 
  • Database Cost 
  • Operating Platforms 
  • Other Software Applications 
  • Hardware 
  • Personnel Need 
ECONOMICS OF THE BUSINESS
  • Assumptions 
  • Sales Projections and Growth 
  • Demand and Price Elasticity 
  • Cost of Services 
  • Gross and Operating Margins 
  • Fixed and Variable Costs 
  • Expense Breakdown 
  • Months to Breakeven 
  • Months to Positive Cash Flow 
  • Burn Rate 
  • Sensitivity Analyses Summary 
DEVELOPMENT MILESTONES
  • Development Strategy 
  • Milestones and Action Plan 
  • Development Timeline 
  • Development Expenses 
 CRITICAL RISKS
  • Competitive Risks 
  • Technological Risks 
  • Management Issues 
  • Staffing Concerns 
  • Industry Health 
  • Macroeconomic Environment 
  • Seasonality and Cyclical Trends 
  • Legal Factors 
  • Funding Concerns 
OFFERING (Optional with PPM)
  • Capitalization 
  • Investment Requirements 
  • Valuation of Business 
  • Offer 
  • Return on Investment 
  • Exit Strategy 
  • Use of Funds 
FINANCIAL PROJECTIONS
  • Financial Summary 
  • Sources and Uses of Funds 
  • Financial Assumptions 
  • Income Statements 
  • Cash Flow Statements 
  • Balance Sheet 
  • Breakeven Analysis 
  • Sensitivity Analysis 
  • RMA Financial Ratio Comparison 
APPENDICES
  • Management Resumes 
  • Detailed Financials 
  • Product Images 
  • Workflow Diagrams 
  • Office / Manufacturing Layout 
  • Website Image Captures 
  • Licenses 
  • Letters of Intent 
  • Other Pertinent Data 
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