TABLE OF CONTENTS
EXECUTIVE SUMMARY
- Marketing And Sales Strategy
COMPANY OVERVIEW
- Future Goals and Objectives
- Mission & Vision Statement
PRODUCTS
- Current Stage of Development
- Future Plans and Development
SERVICES
- Current Stage of Development
- Future Plans and Development
INDUSTRY & MARKET ANALYSES
- Industry Trends and Growth Patterns
- Target Market Trends and Growth Patterns
COMPETITIVE ANALYSIS
MARKETING AND SALES STRATEGY
- Marketing Strategy Overview
- Public Relations and Promotions
- Sales Process Description
MANAGEMENT
- Total Management Compensation
OPERATIONS
- Compensation and Incentives
- Administrative and Financial Systems
TECHNOLOGY
- Other Software Applications
ECONOMICS OF THE BUSINESS
- Sales Projections and Growth
- Demand and Price Elasticity
- Gross and Operating Margins
- Months to Positive Cash Flow
- Sensitivity Analyses Summary
DEVELOPMENT MILESTONES
- Milestones and Action Plan
CRITICAL RISKS
- Macroeconomic Environment
- Seasonality and Cyclical Trends
OFFERING (Optional with PPM)
FINANCIAL PROJECTIONS
- Sources and Uses of Funds
- RMA Financial Ratio Comparison
APPENDICES
- Office / Manufacturing Layout